小吃店专题配音解说词

Established in 1996, Wedome is one of the largest bakery chains in Beijing with more than 180 oulets.
成立于1996年的味多美蛋糕是一家专注于烘焙西点业务的中国本土企业,共有180多家门店遍布全北京市，是国内最具竞争力的西点烘培品牌之一。
Similar to most local bakery stores, Wedome started their business by using non-dairy ingredients. As consumers became more sophisticated, Wedome realized superior quality is key to win in the market. In 2006, Fonterra helped Wedome to develop a 50% non-dairy:50% dairy blend to upgrade the taste and quality of its products.
和大部分本土企业一样，刚开始味多美也主要采用植脂奶油作为原料，而要领跑这个市场就必要使自己的产品优于竞争对手。2006年，恒天然开始鼓励味多美更多地使用乳脂奶油来实现产品升级，提升竞争力。在恒天然的大力支持下，味多美开始了新的尝试，并最终实现了50%非乳脂奶油和50%乳脂奶油的配比而让产品得到全面的升级。
With the development of China market,  international bakery brands started to enter China. Local bakery operators are facing increasing pressure to upgrade their capibility in recipe innovation to compete with their multi-national counterparts and meet the consumer needs.
Mid-Autumn Festival, is an important festival celebrated on the 15th day of the eighth month of the Chinese calendar. It is an occasion when family members gather together enjoy the moon and eat “moon cakes”. For Chinese food manufacturers this festival provides key business opportunity. in 2009, Fonterra technical team worked with Wedome to develop a unique cheese moon cake for Mid-autumn festival
After numerous experiments by Fonterra and Wedome, the cream cheese cake was launched successfully-an amazing 700,000-piece record sales 
随着国内市场的不断成熟和发展，国际烘焙品牌也开始不断布局中国，本地饼屋面临越来越大的挑战，对于开发新配方和新产品的需求日益强烈。
中秋节是中国的一大传统节日，在每年的农历8月15这一天人们会和家人团聚一起赏月、吃月饼。而对于各大食品生产厂家而言，如何在月饼制作上传承和创新也成为是否能赢得市场的关键。
2009年，恒天然的技术团队开始和味多美一起采用中西合璧的方式研发奶酪月饼，来抢占中秋节的商机。
经过恒天然和味多美的共同努力，奶酪月饼成功上市当年实现销售700，000件的奇迹
Apart from recipe innovation, Fonterra also established a platform where regular seminars are held to share with the customers the latest industry trend.
旁白：利用自身资源的优势为客户提供专业的技术培训和信息交流平台也使恒天然一直受到客户的信赖
As a solution provided, Fonterra also constantly studied the customers needs 360 degree.  When noticing that Wedome was weak on management process, Fonterra provided a management training course developed by the local team.
随着烘焙行业的急剧发展，恒天然发现本地企业的管理水平和人才都存在极大的不足，于是主动为味多美提供了管理知识培训
As consumers are getting more sophisticated, health and nutrition became a trend for China food industry. Fonterra also helped Wedome to build its own brand image and equity via association with the best quality ingredients provided by Fonterra.
日渐成熟的中国消费者越来越看重产品的健康和营养。恒天然也开始帮助味多美这样的大客户塑造自身品牌价值和提升品牌形象。
On December 15, 2010, Wedome held a press conference in Beijing to announce that all Wedome cream cakes will use Fonterra natural cream. Fonterra has become the most important whip-cream partner for Wedome. Consumers also show great confidence in Fonterra's premium quality.
2010年12月15日，味多美在北京召开新闻发布会宣布所有味多美蛋糕奶油原料将全部使用恒天然乳脂奶，恒天然已经成为味多美打发奶油产品的重要合作伙伴。消费者对恒天然的原料品质也越来越有信心。
With the support of Fonterra, Wedome’s business network has continued to expand, along with its market share. Today, Wedome has become the leading bakery brand in China with the highest brand recognition. Fonterra team will continue the strategic cooperation with Wedome and replicate the successful model to more and more customers. 
在恒天然的大力支持下，味多美蛋糕的营业网点不断扩张，市场占有率也不断提升，成为北京乃至全国烘培行业的领导品牌，拥有了极高的品牌价值和口碑。恒天然将继续进行与味多美的战略合作，并将这种成功的合作模式推广到更多的客户上。